In the last 10 days, I have received notes from people alerting me to examples of what is often known as EI – or Emotional Intelligence. Amidst all these big, bombastic events and “breaking news” stories, it may come down to how your station – and your personalities – manage to connect with an audience increasingly being desensitized and demoralized by the world around them.īackstage at CES 2023 What was new at CES 2023 in Las Vegas? And how will it impact radio broadcasters? Watch our webinar to find out! They need more to satisfy their emotional needs in the aftermath of the pandemic, on the heels of a presidential election that promises to be brutal and mind-numbing. You audience has been there, and done that. And it's just not impactful to send the van, the card table, and an intern or two to your town's outdoor concert venue this summer. It's not about running the same tried-and-true morning benchmark your show has featured at 7:20am for the last 12 years. It's not enough to play the hit of the summer of 2023 or from July of 1985. Getting the attention of an audience and having an impact on their lives is now where the raised bar is situated. It will come down to whether stations have anything to say or do that will make a difference in people's lives. It is less about whether stations use ChatGPT and related AI tools or put up a page on Threads. Today, radio is facing much different challenges. We are spending lots of time at Jacobs Media exploring AI applications like ElevenLabs – the technology that allowed us to create and produce my intro at the Country Radio Seminar last March in Nashville, featuring a greeting from an artist who referred to herself as “Taylor.” But those examples are parlor games and magic tricks, the little feats similar to the early days of apps that allowed your phone to fart on command. I've been thinking a lot about that these days, especially during often heated conversations about the personal touch.
All these advancements are essentially meaningless without an audience that appreciates the brand and what it brings to their lives. As many realize, AI or the new Threads platform (which I talked about last week and Seth blogs about later today) mean very little to radio without content that matters. There's been a lot of discussion, debate, and even handwringing about how technology is impacting radio – in addition to all of our lives and careers.
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